We had such great progress that we didn't want to wait another year to proceed. For one thing because our digital strategy greatly expanded last year. "But really quickly we decided we definitely wanted to go digital. "We asked ourselves how we should react, because so many events are calling off everything and going for next year," says Felix Falk, the managing director of Game. "We, as an industry, have a responsibility together to be innovative in such a crisis" Rather than follow suit, the organisations behind Gamescom - the German developer association Game, and Koelnmesse - committed to delivering an all-digital event this summer, and today, those plans have been unveiled.
BEST GAMES OF 2017 FROM GAMESCOM SOFTWARE
In April, the Entertainment Software Association confirmed that E3 would not take place in any form in 2020, depriving the industry of its most visible platform for new announcements in a year that heralds the arrival of both a new Xbox and a new PlayStation. The outbreak of COVID-19 has seen the cancellation and postponement of physical events throughout the world. While both have changed over the years, their importance to those who want to understand the present and near future of video games is very well established. One historically targeted at the industry and the press, the other the biggest consumer event of its kind. One in the United States, the other in Europe. One at the start of the summer, the other towards the end. The summer of video games has typically been marked by two clear high-points: E3 and Gamescom.